
OneSpark
Understanding How Real Customers Experience Digital Products
OneSpark helps organizations understand how customers actually experience digital products through expert-moderated research.
25+ years of moderated research | 5,000+ customer sessions | Fortune 500 and emerging companies

OneSpark conducts expert-moderated customer research that helps organizations understand how people actually interact with digital products. Through moderated sessions with real customers, we uncover usability issues, decision patterns, and moments of confusion that often go unnoticed during internal design and development. Automated tools can make it easier to collect feedback. But moderated research remains essential for understanding how customers actually think, hesitate, and make decisions while interacting with digital products. Experienced moderation uncovers moments of confusion, uncertainty, and insight that automated tools often miss. These moments are often where the most valuable improvements are discovered. The insight often comes from asking the next question. After thousands of customer conversations, we’ve learned that the most valuable breakthroughs happen when a moderator explores hesitation and understands why someone reacted the way they did. OneSpark is an independent user research consultancy helping organizations understand how real customers experience digital products through moderated research. Through moderated sessions with real customers, we uncover usability issues, decision patterns, and moments of confusion that teams often miss. Our research provides clear, practical insight that product teams can use to improve digital experiences and make better product decisions.About OneSpark
Why Moderated Research Still Matters
Independent Research → Independent Insight
Expert Moderation
Actionable Insight
Evaluate how customers interact with digital products and identify usability issues that affect understanding, efficiency, and task success. Explore customer needs, expectations, and behaviors to inform product strategy, design direction, and new product ideas. Evaluate product concepts, prototypes, and early designs with real customers before development begins.Research We Conduct
Usability Research
Discovery Research
Concept & Prototype Testing
Meet The OneSpark Team
Steve Gissin
Jen Hruska
Julie Sayigh
Julie Dugan Gissin
Kyle Manske
Steve Gissin
For more than 25 years, Steve has moderated customer research sessions to understand how people actually interact with digital products.
Over that time he has conducted more than 5,000 individual customer interviews across hundreds of moderated research studies, helping organizations see where customers succeed, where they struggle, and why.
Steve personally moderates most OneSpark studies, bringing deep experience in observing how customers think, hesitate, and make decisions when using digital products.
His work has included studies conducted with participants across the United States and internationally.
Clients appreciate Steve’s thoughtful moderation style and the way he creates an environment where participants feel comfortable sharing candid feedback.
Steve holds a bachelor’s degree in English from the State University of New York at Brockport. He is also a certified Creative Problem Solving Institute (CPSI) facilitator.
Jen Hruska
Jen has over a decade of experience in many aspects of user research methodologies but qualitative research is her passion. She values the rich depth that qualitative data provides, as well as the emotional impact that is the heart of this type of research.
Born and raised in the Pacific Northwest, she holds a MS from the University of Washington in Human Centered Design and Engineering with a focus on usability testing. In her spare time she enjoys reading about the complexities of human behavior, especially in decision-making, persuasion, perception and how it can all relate to usability and user research.
Julie Sayigh
With fifteen years of experience in user-centered design, Julie understands how research provides confidence to managers, designers, and developers around the scores of decisions they make every day. In her role as a UX Research Analyst, Julie aims to discover and synthesize findings using narrative, imagery, and video.
Julie holds a BFA in Visual Communications from University of Washington, a certificate in Interpretive Planning from the National Association for Interpretation, and will complete her Master’s degree in Human-Centered Design and Engineering in June, 2022.
Julie Dugan Gissin
Julie ensures all of OneSpark’s research reports and deliverables are communicated in a concise and actionable manner for our clients, enabling them to easily utilize our findings to improve their digital products.
In addition to her work at OneSpark, Julie’s commitment to clear communication has led her to work with the University of Rochester Medical Center’s ACT Program (Advanced Communication Training), a program dedicated to helping medical professionals hone and advance the skills they employ during serious illness conversations with their patients utilizing evidence-based communication techniques.
Julie holds a BS from SUNY Brockport in Health Science, and received a Masters degree in Education from St John Fisher College.
Kyle Manske
Kyle is a UX Research Analyst located in Seattle, WA. He is pursuing his master’s degree in Human Centered Design & Engineering at University of Washington. He has experience with usability studies, research analysis, and experimental design.
Kyle has a bachelor’s degree in Psychology from Western Washington University with a focus on cognitive psychology and user experience design. In his free time he likes to play videogames and cuddle one or both of his two cats.

Over the last several years we have provided moderated user research services for the following companies
Amazon
AMD
Alienware
Anheuser-Busch
AT&T
Cisco
Citi
Clarisonic
Dell
DHL
Essie
Excellus BlueCross
Garnier
Gilt
Hotels.com
Independent Health
Kalkomey
Kiehl’s
Kodak
Leafly
L’Oréal
Network Solutions
New York Life
New York Times
Paychex
PC Magazine
Philips
Pitney Bowes
Pizza Hut
RetailMeNot
RxSaver
Saatva
SalonCentric
Self Financial
Showtime
Time Warner Cable
Starbucks
Teavana
United Airlines
Vitacost
Wegmans
YETI
Ziff Davis
If you’re considering customer research for a digital product or service, we’d be happy to talk about your goals and the questions your team is trying to answer. Many of our projects begin with a simple conversation about what you’re exploring and how moderated research might help.Contact Us
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