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OneSpark

Understanding How Real Customers Experience Digital Products

OneSpark helps organizations understand how customers actually experience digital products through expert-moderated research.

25+ years of moderated research | 5,000+ customer sessions | Fortune 500 and emerging companies

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About OneSpark

OneSpark conducts expert-moderated customer research that helps organizations understand how people actually interact with digital products.

Through moderated sessions with real customers, we uncover usability issues, decision patterns, and moments of confusion that often go unnoticed during internal design and development.

Why Moderated Research Still Matters

Automated tools can make it easier to collect feedback. But moderated research remains essential for understanding how customers actually think, hesitate, and make decisions while interacting with digital products.

Experienced moderation uncovers moments of confusion, uncertainty, and insight that automated tools often miss. These moments are often where the most valuable improvements are discovered.

The insight often comes from asking the next question.

After thousands of customer conversations, we’ve learned that the most valuable breakthroughs happen when a moderator explores hesitation and understands why someone reacted the way they did.

Independent Research → Independent Insight

Independent Research → Independent Insight

OneSpark is an independent user research consultancy helping organizations understand how real customers experience digital products through moderated research.

Expert Moderation

Expert Moderation

Through moderated sessions with real customers, we uncover usability issues, decision patterns, and moments of confusion that teams often miss.

Actionable Insight

Actionable Insight

Our research provides clear, practical insight that product teams can use to improve digital experiences and make better product decisions.

 

Research We Conduct

Usability Research

Usability Research

Evaluate how customers interact with digital products and identify usability issues that affect understanding, efficiency, and task success.

Discovery Research

Discovery Research

Explore customer needs, expectations, and behaviors to inform product strategy, design direction, and new product ideas.

Concept & Prototype Testing

Concept & Prototype Testing

Evaluate product concepts, prototypes, and early designs with real customers before development begins.

Meet The OneSpark Team

Founder & Principal Researcher

Steve Gissin

Senior UX Researcher

Jen Hruska

UX Research Analyst

Julie Sayigh

Editorial Director

Julie Dugan Gissin

UX Research Analyst

Kyle Manske

Founder & Principal Researcher

Steve Gissin

For more than 25 years, Steve has moderated customer research sessions to understand how people actually interact with digital products.

Over that time he has conducted more than 5,000 individual customer interviews across hundreds of moderated research studies, helping organizations see where customers succeed, where they struggle, and why.

Steve personally moderates most OneSpark studies, bringing deep experience in observing how customers think, hesitate, and make decisions when using digital products.

His work has included studies conducted with participants across the United States and internationally.

Clients appreciate Steve’s thoughtful moderation style and the way he creates an environment where participants feel comfortable sharing candid feedback.

Steve holds a bachelor’s degree in English from the State University of New York at Brockport. He is also a certified Creative Problem Solving Institute (CPSI) facilitator.

Senior UX Researcher

Jen Hruska

Jen has over a decade of experience in many aspects of user research methodologies but qualitative research is her passion. She values the rich depth that qualitative data provides, as well as the emotional impact that is the heart of this type of research.

Born and raised in the Pacific Northwest, she holds a MS from the University of Washington in Human Centered Design and Engineering with a focus on usability testing. In her spare time she enjoys reading about the complexities of human behavior, especially in decision-making, persuasion, perception and how it can all relate to usability and user research.

UX Research Analyst

Julie Sayigh

With fifteen years of experience in user-centered design, Julie understands how research provides confidence to managers, designers, and developers around the scores of decisions they make every day. In her role as a UX Research Analyst, Julie aims to discover and synthesize findings using narrative, imagery, and video.

Julie holds a BFA in Visual Communications from University of Washington, a certificate in Interpretive Planning from the National Association for Interpretation, and will complete her Master’s degree in Human-Centered Design and Engineering in June, 2022.

Editorial Director

Julie Dugan Gissin

Julie ensures all of OneSpark’s research reports and deliverables are communicated in a concise and actionable manner for our clients, enabling them to easily utilize our findings to improve their digital products.

In addition to her work at OneSpark, Julie’s commitment to clear communication has led her to work with the University of Rochester Medical Center’s ACT Program (Advanced Communication Training), a program dedicated to helping medical professionals hone and advance the skills they employ during serious illness conversations with their patients utilizing evidence-based communication techniques.

Julie holds a BS from SUNY Brockport in Health Science, and received a Masters degree in Education from St John Fisher College.

UX Research Analyst

Kyle Manske

Kyle is a UX Research Analyst located in Seattle, WA. He is pursuing his master’s degree in Human Centered Design & Engineering at University of Washington. He has experience with usability studies, research analysis, and experimental design.

Kyle has a bachelor’s degree in Psychology from Western Washington University with a focus on cognitive psychology and user experience design. In his free time he likes to play videogames and cuddle one or both of his two cats.

Onespark-Clients
OneSpark's Clients

Over the last several years we have provided moderated user research services for the following companies

Amazon
AMD
Alienware
Anheuser-Busch
AT&T
Cisco
Citi
Clarisonic
Dell

DHL
Essie
Excellus BlueCross
Garnier
Gilt
Hotels.com
Independent Health
Kalkomey
Kiehl’s

Kodak
Leafly
L’Oréal
Network Solutions
New York Life
New York Times
Paychex
PC Magazine
Philips

Pitney Bowes
Pizza Hut
RetailMeNot
RxSaver
Saatva
SalonCentric
Self Financial
Showtime
Time Warner Cable

Starbucks
Teavana
United Airlines
Vitacost
Wegmans
YETI
Ziff Davis


Contact Us

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    Start a Conversation

    If you’re considering customer research for a digital product or service, we’d be happy to talk about your goals and the questions your team is trying to answer.

    Many of our projects begin with a simple conversation about what you’re exploring and how moderated research might help.