Our Team

Steve GissinSteve Gissin  Founder & Managing Director

Steve is a highly strategic user experience consultant who guides senior leaders of Fortune 500 companies in the study and improvement of their products.

As a professional facilitator, Steve has provided research solutions for some of the top e-commerce companies in the US as well as internationally. During his 15+ years of experience, he has managed and moderated hundreds of focus groups, ideation sessions, individual interviews, usability lab sessions, and eye tracking research for a variety of clients across many industries. Steve has guided venture-funded start ups, by providing strategic research services, as they launch their initial online products and services.

Prior to founding OneSpark, Steve was co-founder of a national interactive research firm as well as a former Director of User Experience for a national interactive design firm. At OneSpark he sets the overall vision, while managing client relationships and providing them with strategic user research consulting.

Steve holds a bachelor’s degree in English from the State University of New York at Brockport. He is also a certified Creative Problem Solving Institute (CPSI) facilitator. See Steve’s full profile on LinkedIn.

Jen Hruska – Consultant

Jen has experience in all aspects of user experience research from recruiting, to moderating, to analyzing results—and enjoys it all! Working in the usability lab at the University of Washington allowed her access to the Tobii eye tracker where she learned how to not only run eye tracking studies, but has trained students and usability specialists on how to use the eye tracking system. Jen has worked on many eye tracking and usability testing projects for our Fortune 500 company clients.

Jen has a bachelor’s degree in Technical Communication from the University of Washington with a focus in technical writing and instructional design. She spent an additional two years at the University of Washington as she completed her master’s degree in Human Centered Design and Engineering with a focus in usability testing. She has training in both qualitative and quantitative research methodologies including visual rhetoric, human-computer interaction, user interface design, information systems, and user-centered design. See Jen’s full profile on LinkedIn.

Daniella Kim – Consultant

Daniella is an academically trained experimental psychologist with over 12-years of research experience. Her work spans academic research, corporate research and independent consulting. Daniella spent 7 years in the Infant Hearing Lab at the University of Washington, investigating how babies listen and hear music. She most recently has worked for Microsoft, notably for Windows and Xbox, and has experience in multiple types of methods. Her work with focus groups is especially noted. Daniella has also consulted for small start-up social gaming firms. She is a passionate advocate for users, and believes in the power research holds in the product development cycle. In addition to her research work, Daniella serves on the faculty of the Art Institute of Seattle where she teaches Psychology and scientific writing courses.

Daniella holds a bachelor’s degree from the University of California at Davis in Animal Science, a master’s degree from the University of Texas in Applied Cognition and Neuroscience, and her Ph.D. is from the University of Washington, Department of Speech and Hearing Science. She has been published in a variety of journals and books and is a sought-after speaker and guest lecturer. See Daniella’s full profile on LinkedIn.

Sabrina Klein – Consultant

Prior to joining OneSpark, Sabrina spent nearly five years as a Usability Analyst for Usability Sciences. As an analyst, Sabrina has managed diverse high profile clients including Dell, Eli Lilly, Microsoft, Bank of America, and GE. She has played a key role in evaluating and improving websites, as well as hardware products such as scanners, mobile phones, and calculators. Sabrina also has experience conducting studies internationally in the United Kingdom, Germany, and France.

Sabrina is an active member in the Usability Professionals Association and she also facilitated a workshop for experienced usability practitioners at the 2007 UPA Conference in Austin. She attended the University of Montana and graduated with a bachelor’s degree in Communication Studies. See Sabrina’s full profile on LinkedIn.


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